Senior Social Media Manager

I am passionate about social media being the tip of the spear and the shield of marketing. Social media is the soul of the brand and the key way of connecting to your targeted demographics. Developing a cohesive social media strategy, social voice, and leaning heavily on key metrics to adapt and iterate is my bread and butter. With over eight years of experience in social media marketing and management in the tech and gaming industry, I have a keen understanding of the culture, trends, and best practices that resonate with the target audiences. I have successfully launched and managed social media strategies for global brands such as Immutable, Coinbase + their key products, Comcast - G4TV, and Dignitas, delivering billions in reach, 150M+ organic social views, and growing social media accounts from zero to hero with an engagement-focused approach. I have also led and mentored direct reports and interns, empowering them to achieve their goals and potential.