I'm a multi-award-winning entrepreneur, B2B tech PR specialist, founder of U Star Novels, and more recently founder of Cryptoland PR a new breed of fintech, payments and blockchain comms agency. I'm a senior tech PR specialist with more than 15 years experience, both agency and in-house, B2B & B2C audiences, working with leading brands such as Microsoft, Miele, Samsung and Memset. In 2015, I found a niche for myself in the bitcoin market working with bitcoin payment processor BitPay. I went on to mastermind the launch of Gem.co/health, helping to deliver the vision for blockchain's potential within the healthcare industry and subsequently launched Cryptoland PR in 2016. We firmly believe that the future lies in blockchain and we're helping brands like ShapeShift, Blockchain, Qtum, Power Ledger, VeChain, Bluzelle, Patientory, ShoCard, uFlex Rewards, Node40 and Nuggets take leadership and drive adoption of their bleeding edge solutions. In 2006, I co-founded U Star Novels. Since inception, U Star Novels has been a leader in the field of personalisation technology and challenged the traditional model of publishing when print-on-demand and single print runs were virtually unheard of. The business won ‘Business Plan of the Year’ at the 2006 Start Up Awards, ‘Innovative Business of the Year’ at Sharp Edge Awards backed by Duncan Bannatyne in 2008, HSBC Start Up Star in 2009 and Smarta 100 winner in 2011. I also pitched the business to the Dragon's on BBC Dragon's Den in series 7.