Company Info for cryptolandpr.com | IcebreakerMembers
As a GTM advisor for web3 and F&B clients, I help innovative projects launch and scale. With a background in PR, marketing, and BD, I have a keen eye for identifying and creating strategic partnerships, events, and campaigns that drive growth and adoption; thanks to a deep knowledge of regulatory complex industries, like blockchain and alcbev.
A born New Yorker with an international perspective, having lived in the US, Austria and UK. I hold a Masters in Business & WSET Level 3. With unique experience in the beverage and tech industries, and in roles ranging from PR to BD, I enjoy finding ways to apply my experience, creativity and operational innovation to up-and-coming industries. 
I'm a multi-award-winning entrepreneur, B2B tech PR specialist, founder of U Star Novels, and more recently founder of Cryptoland PR a new breed of fintech, payments and blockchain comms agency.
I'm a senior tech PR specialist with more than 15 years experience, both agency and in-house, B2B & B2C audiences, working with leading brands such as Microsoft, Miele, Samsung and Memset.
In 2015, I found a niche for myself in the bitcoin market working with bitcoin payment processor BitPay. I went on to mastermind the launch of Gem.co/health, helping to deliver the vision for blockchain's potential within the healthcare industry and subsequently launched Cryptoland PR in 2016. We firmly believe that the future lies in blockchain and we're helping brands like ShapeShift, Blockchain, Qtum, Power Ledger, VeChain, Bluzelle, Patientory, ShoCard, uFlex Rewards, Node40 and Nuggets take leadership and drive adoption of their bleeding edge solutions.
In 2006, I co-founded U Star Novels. Since inception, U Star Novels has been a leader in the field of personalisation technology and challenged the traditional model of publishing when print-on-demand and single print runs were virtually unheard of. The business won ‘Business Plan of the Year’ at the 2006 Start Up Awards, ‘Innovative Business of the Year’ at Sharp Edge Awards backed by Duncan Bannatyne in 2008, HSBC Start Up Star in 2009 and Smarta 100 winner in 2011. I also pitched the business to the Dragon's on BBC Dragon's Den in series 7. Public relations practitioner, journalist, marketing specialist, copywriting expert, and fiction author with key strengths in writing, communication and presenting skills.
Currently a Senior Marketing Communications Manager at rEvolution, a global fully integrated sports PR and marketing agency representing blue-chip high-profile brands, sports properties, and rights holders such as Amazon Web Services, Scuderia Ferrari, Formula 1, NFL, International Cricket Council (ICC), NASCAR, Rolex and more. 
