Copy Lead | Brand Writer | Content Strategist

I’m a copy lead and content strategist with 10+ years in the e‑commerce space. I thrive in fast‑moving creative environments, love mentoring writers & leading teams, and bring a sharp, witty approach to selling ideas, experiences, and products. With an editorial background and passion for storytelling, I’ve helped shape brand voices and lead hundreds of integrated campaigns across every marketing touchpoint. My style is smart, simple messaging that inspires people to live their best lives. I’m passionate about streamlining creative processes and building systems that make great work possible. I partner closely with cross‑functional teams to ensure every campaign is data-informed, on‑brand, and executed at the highest level. See my work at copybykatie.com.