Serta Simmons Bedding, LLC | 44,052 followers on LinkedIn. Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com/.