
Originally from Bogotá, Colombia, and based in Malmö, Sweden since 2018, I bring over 15 years of experience in the music industry as a serial entrepreneur and business leader. I am the owner of That Music Agency (TMA), a consulting and booking agency dedicated to fostering connections, facilitating exchanges, and enhancing business opportunities between the European and Latin American music industries. Previously, I co-founded and spent 12+ years as a partner, artist manager and head of marketing at M3 Music, driving the global success of top Latin artists through international tours, major industry deals, and award-winning achievements, including multiple GRAMMYs, Latin GRAMMYs, and RIAA-certified records. My expertise spans artist management, booking, label work, marketing, event production, music curation, creative direction, consulting, and mobility of artists and industry professionals. I am a proud father, husband, dog parent, basketball fanatic, and a full-time rocker.
sae.edu
primaverabss.com
sonymusic.com
amuse.io
easyfairs.com
org.co
Sweden
Owner
THAT MUSIC AGENCY
• www.linkedin.com/company/thatmusicagency
Apr 2023 - Present
Malmö, Skåne County, Sweden
Business Lead Europe @ Bogotá Music Market
Cámara de Comercio de Bogotá
• www.linkedin.com/company/camaracomerbog
Jun 2024 - Oct 2024
Europe
Label Manager @ Orianna Records
Sony Music Entertainment
• www.linkedin.com/company/sony-music-entertainment
Jun 2023 - Sep 2024
Co-Founder / Partner
M3 Music
• www.linkedin.com/company/m3musicco
Dec 2010 - Dec 2022
Head of Marketing
M3 Music
• www.linkedin.com/company/m3musicco
Dec 2010 - Dec 2022
Head of A&R
M3 Music
• www.linkedin.com/company/m3musicco
Dec 2010 - Dec 2022
Creative Director / Head of Production
Resonancia Colombia / Amplifica Chile
Jan 2010 - Sep 2016
Bogotá, Colombia / Santiago de Chile, Chile
Co-Founder
Marsiana Producciones
Dec 2009 - Mar 2013