Company Info for easyfairs.com | IcebreakerMembers
Originally from Bogotá, Colombia, and based in Malmö, Sweden since 2018, I bring over 15 years of experience in the music industry as a serial entrepreneur and business leader.
I am the owner of That Music Agency (TMA), a consulting and booking agency dedicated to fostering connections, facilitating exchanges, and enhancing business opportunities between the European and Latin American music industries.
Previously, I co-founded and spent 12+ years as a partner, artist manager and head of marketing at M3 Music, driving the global success of top Latin artists through international tours, major industry deals, and award-winning achievements, including multiple GRAMMYs, Latin GRAMMYs, and RIAA-certified records.
My expertise spans artist management, booking, label work, marketing, event production, music curation, creative direction, consulting, and mobility of artists and industry professionals.
I am a proud father, husband, dog parent, basketball fanatic, and a full-time rocker. 
