
Seasoned marketing, growth, and content leader with deep expertise at the intersection of Web3, AI, and emerging technologies. I specialize in building brands, communities, and go-to-market strategies that drive measurable growth, user adoption, and engagement for both startups and enterprise-grade systems. A pioneer in AI-powered marketing, I leverage advanced LLM prompting techniques, including Claude Code and custom-trained AI models, to create high-impact campaigns, accelerate content production, and iterate rapidly across channels. I stay ahead of the curve on the latest AI use cases, from creative concept generation to enterprise automation, ensuring marketing strategies are both innovative and execution-ready. My background includes leading marketing, communications, and community functions for foundational blockchain protocols, scaling crypto-native audiences, and launching successful tokenized asset projects. I’ve advised on product development within the Web3 space and delivered strategies that connect deeply with global, tech-savvy audiences. Previously, I founded and scaled a venture-backed creator economy startup, overseeing product development, securing funding, and building strategic industry partnerships. I’ve also led global marketing for major international brands, partnering with world-class talent and delivering campaigns that generated millions in reach and engagement. Expertise: Head of Marketing / Head of Content leadership AI-powered marketing workflows & rapid iteration with LLMs Web3 ecosystem growth, token launches, and community building Enterprise-grade content systems and automation Product marketing, narrative design, and global brand strategy Startup go-to-market planning and scaling I’m passionate about merging creativity, technology, and AI to shape the future of marketing, empower creators, and unlock new growth opportunities. Always open to connecting with teams building bold, category-defining products.
wolford.com
iu.edu
head.com
casper.network
westwoodone.com
Austria
Head of Content
Casper Association
• www.linkedin.com/company/casper-association
• Full-time
Apr 2023 - Nov 2024
Zug, Switzerland
Director Of Communications
Casper Association
• www.linkedin.com/company/casper-association
• Full-time
Jun 2021 - Mar 2024
Zug, Switzerland
Crypto Strategy Lead - Creator DAO and NFT platform
Soundlouder.com
• Self-employed
Apr 2020 - Sep 2024
Metaverse
Global Social Media Manager
Wolford
• www.linkedin.com/company/wolford
• Full-time
Jun 2019 - Apr 2020
Austria
Global Social Media Manager
HEAD
• www.linkedin.com/company/head
Jan 2016 - May 2019
Austria
Co-Founder Online Music Collaboration Platform
Oneloudr
Jan 2011 - Oct 2015
Nashville Metropolitan Area
Director Of Marketing And Business Development
Registered Commons
Jan 2006 - Dec 2009
Instructor
The Art Institutes
• Full-time
Jun 2007 - Dec 2008
Greater Nashville Area, TN