Company Info for wolford.com | IcebreakerWolford Official Site
Wolford Official Site
Members
Seasoned marketing, growth, and content leader with deep expertise at the intersection of Web3, AI, and emerging technologies. I specialize in building brands, communities, and go-to-market strategies that drive measurable growth, user adoption, and engagement for both startups and enterprise-grade systems.
A pioneer in AI-powered marketing, I leverage advanced LLM prompting techniques, including Claude Code and custom-trained AI models, to create high-impact campaigns, accelerate content production, and iterate rapidly across channels. I stay ahead of the curve on the latest AI use cases, from creative concept generation to enterprise automation, ensuring marketing strategies are both innovative and execution-ready.
My background includes leading marketing, communications, and community functions for foundational blockchain protocols, scaling crypto-native audiences, and launching successful tokenized asset projects. I’ve advised on product development within the Web3 space and delivered strategies that connect deeply with global, tech-savvy audiences.
Previously, I founded and scaled a venture-backed creator economy startup, overseeing product development, securing funding, and building strategic industry partnerships. I’ve also led global marketing for major international brands, partnering with world-class talent and delivering campaigns that generated millions in reach and engagement.
Expertise:
Head of Marketing / Head of Content leadership
AI-powered marketing workflows & rapid iteration with LLMs
Web3 ecosystem growth, token launches, and community building
Enterprise-grade content systems and automation
Product marketing, narrative design, and global brand strategy
Startup go-to-market planning and scaling
I’m passionate about merging creativity, technology, and AI to shape the future of marketing, empower creators, and unlock new growth opportunities. Always open to connecting with teams building bold, category-defining products. 
An Omnichannel E-Commerce, Retail Sales & Marketing Team Lead with tech and digital, innovation knowledge & an international career focus. Experiences in leading international brands, SME and startups.
What I do, accountabilities:
• Marketing Plan, Positioning, Brand, Strategy: Consumer insights, Market research, Products & Offers, Business partnerships, growth
• B2B - B2C: campaign development, ROI, ROAS, analysis, channels: BTL, ATL, online, ads, digital marketing, activations, eCommerce, affiliate, retargeting, social, mail, SMS, Web3, metaverse, XR, VR, GenAI, IoT
• Agencies: Project Management, Budget Management & Controlling
• Retail Marketing: Customer Journey, Visual Merchandising, POS display development, In store B2B events, activation, promotions, traffic, penetration, data conversion rate reporting, analysis
• Retail Area Management, sales, merchandising, category analysis, mystery shopping, travel retail
• Wholesale Buying: sales campaign, showroom,
retailers, fashion department stores export, negotiations in EU, China, APAC, Middle East, USA
• Financials: corporate efficiency measures, processes, actions development to reach profitability, metrics, Product Stores P&L, Budgeting, KPIs
• Definition of CRM loyalty, retention, acquisition
• Product management, positioning lifecycle, visuals, promotion
• Training coaching personnel on procedures, operations, products and salesforce systems
• Communication, plan, PR, Media Planning, press, digital (media, TV, web, social media, influencers, first data and acquisition of new customers) , communications, content, creative image, launches, pitches, events management, Investors Relations.
Specialties:
Product | Brand | Digital | Marketing | Innovation | Merchandising |
Travel Retail | Luxury | Consumer Goods | Fashion | Analysis | Trainings | Brand Management | Multichannel | Omnichannel | Retail | Trade | Beauty | Distribution | Concessions | Sales | Promotion | Export | Business Development | Stores | Visual | E-Commerce | Operations |
Planning | Strategy | Forecasting | Purchasing | Budgeting |
Sustainability | Communications | Partnerships | Sponsorships
PR | Event | Startups | Media Relations | Trends | Strategist
Languages: English, Italian, Spanish, French, German, Catalan 
