Global Partnerships | Business Operations | Corporate Communications | Global Leader | Public Speaker | Marketer | C-Level Advisor

For more than two decades, Joe has helped media, tech and agency companies shape their growth narratives and grow through storytelling. Recruited directly by X CEO, as Head of Global Business Operations he worked to create a new organization and leadership structure, design new operating and communication processes for every company division, strengthen the platform’s global advertising offering, and diversify the revenue streams of the social media platform formerly known as Twitter. Prior he oversaw communication strategy for NBCU'S Advertising and Partnerships division—shaping messaging, building trust, and opening industrywide dialogue for a 2000-person global division that generated upwards of $14 billion in revenue annually. As EVP of Global Communications, he worked to make NBCU the leading voice in the $70 billion premium video ecosystem. Reporting to Chairman he collaborated across Comcast, NBCUniversal and Sky to unite the company’s monetization narrative for its entire portfolio of network, digital and streaming properties. Joe guided his team to fulfill and expand NBCU’s partnership commitment through clear, inclusive and consistent communication for every audience, including employees, press, analysts, and partners from the Ad Council to the World Economic Forum. By elevating diverse perspectives, educating partners, and democratizing information, he helped NBCU ignite both company and industry-wide transformation. As a member of the company's Global Management Committee, his comms strategy positioned NBCU at the intersection of iconic entertainment and cutting-edge technology. Before joining NBCU, Benarroch served as Director of Corporate Communications for International Monetization and Small, Medium-Sized Businesses (SMB) at Meta. While there, he developed and advanced Facebook and Instagram’s international monetization communication strategy in more than 30 high-growth countries, contributing to the company’s almost $100 billion in annual ad revenue. He also shaped and advanced Facebook’s economic impact narrative, plus helped create Community Boost. In addition to his experience in media and tech, Benarroch spent over a decade in the agency and marketing world, including Discover, where he built brand and product communications strategies. He was a founding member of Interpublic Groups’ Media Holding company, Mediabrands, and before that, held leadership roles at Publicis Groupe’s Starcom and Leo Burnett.