Strategy, validation & execution, building GTM engines that actually convert

Most startups don’t fail because of bad products.  They fail because they scale sales and marketing before validating their messaging, targeting, and commercial traction. I help founders, CEOs, and revenue leaders fix that. I specialize in sales-led go-to-market strategy, focused on message validation, precise targeting, and generating real commercial dialogue, not surface-level engagement or vanity metrics. My background spans 20+ years across adtech, martech, and b2b SaaS, including Yodle’s $342M exit, but my work today is about helping companies avoid costly mistakes and build the right foundation for real revenue growth. If you’re still treating your SDRs or AEs like lead generators... If you’re scaling spend without validation... If your revenue plan depends on chasing the 5% of the market that’s ready to buy... It’s time to rethink your strategy. I don’t believe in busy work.  I believe in building systems that generate predictable, sustainable, scalable commercial results.