Creative Director

I am a New York-based creative director, content strategist, and editor with over 17 years of experience working in award-winning editorial, studio, and in-house creative teams. I lead teams of multidisciplinary creatives to tell impactful stories through eye-catching visuals, smart copy, and, when the idea calls for it, IRL experiences. I conceptualize and spearhead large-scale, insight-led campaigns, partnerships, and content strategies for luxury, fashion, beauty, home, retail, and wellness clients. As a hybrid creative, I stan semi-colons and set design equally. I toggle between copywriting and art direction, and usually find myself feeling most at home when I can dabble in both. What I love most about what I do is connecting the dots. From the tone of voice to the UX, every element—no matter how big or small—is a vital piece of the brand story.