Keynote Speaker | Connected Packaging Pioneer | Author | Founder & MD of Appetite Creative Transforming how brands connect with consumers through innovative connected packaging and digital experiences. Keynote speaker on digital transformation, marketing innovation, and the future of consumer engagement. Author of "Connected Packaging: The Game-Changing Marketing Tool" (2024). Speaking topics include connected packaging innovation, digital transformation strategy, and future of brand engagement. Judge for The Drum Awards and founder of the Global Connected Packaging Summit. A pioneering force in connected packaging and creative technology, Jenny Stanley brings over 25 years of experience transforming how brands connect with consumers in the digital age. As the founder and Managing Director of Appetite Creative, she has established the company as the global leader in connected packaging solutions. In 2024, Jenny authored the industry-defining book "Connected Packaging: The Game-Changing Marketing Tool," cementing her position as a leading authority in packaging technology innovation. She regularly shares her expertise as a keynote speaker at major industry events and leads the annual Global Connected Packaging Summit, shaping the future of brand-consumer engagement. Under Jenny's leadership, Appetite Creative has become synonymous with innovation in connected experiences, winning multiple industry awards and maintaining a remarkable 90% client retention rate. She pioneered the Global Connected Packaging Survey, providing crucial industry insights that guide brands in their digital transformation journeys. A highly respected industry figure, Jenny serves as a judge for numerous prestigious awards including The Drum Awards, The Digital Impact Awards, and MarTech Breakthrough Awards. She frequently leads training sessions and speaks on topics ranging from connected packaging innovation to women in technology. She is also the founder of FemmeNiche, a professional women's network. Her expertise spans connected packaging strategy, digital consumer engagement, first-party data collection, rich media advertising, and MarTech innovation. Jenny's vision drives Appetite Creative's mission of revolutionizing how brands connect with today's digital-first consumers. Connected packaging strategy and implementation Digital consumer engagement Technology integration First-party data solutions Jenny remains at the forefront of connected packaging innovation, helping brands create meaningful connections with consumers in an increasingly digital world.