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Founder of Indigo, an AI-powered home transaction experience. Indigo is a transparent, data-driven homeselling and buying platform powering real estate agents, brokerages and lenders with an integrated communications, bidding and negotiation platform that infuses advanced technology and deep domain expertise.
Previously, founded Ribbon to unlock homeownership for families everywhere. Ribbon is a modern homebuying platform to bring all-cash certainty to their clients. Ribbon was backed by the best in the business: NFX, Bain Capital Ventures, Greylock and NYCA.
FORMER OPERATING EXPERIENCE
Ribbon (Founder, CEO): Real-estate proptech and fintech leader
LendingClub (Head of Strategic Development): Leading Marketplace Lender
Hunch (acquired by eBay) (GM & VP, Business Development): Predictive Tech
Electronic Arts (Corporate Development & Strategy): Leading Video Game Publisher
SundaySky (Head of Business & Strategic Development): Automated Video Technology
Oddcast (GM, Consumer Products; SVP, BizDev & Strategy): Avatar Technology
INVESTING EXPERIENCE
TA Associates (Media and Technology Private Equity Investing): $16bn+ Fund
Polaris Venture Partners (Games and Media VC Investor): $3bn Fund
Salomon Brothers (Technology Corporate Finance & M&A): Investment Bank
Joys: Building high functioning teams and products. Deconstructing markets and designing new models. 
Keynote Speaker | Connected Packaging Pioneer | Author | Founder & MD of Appetite Creative
Transforming how brands connect with consumers through innovative connected packaging and digital experiences. Keynote speaker on digital transformation, marketing innovation, and the future of consumer engagement. Author of "Connected Packaging: The Game-Changing Marketing Tool" (2024).
Speaking topics include connected packaging innovation, digital transformation strategy, and future of brand engagement. Judge for The Drum Awards and founder of the Global Connected Packaging Summit.
A pioneering force in connected packaging and creative technology, Jenny Stanley brings over 25 years of experience transforming how brands connect with consumers in the digital age. As the founder and Managing Director of Appetite Creative, she has established the company as the global leader in connected packaging solutions.
In 2024, Jenny authored the industry-defining book "Connected Packaging: The Game-Changing Marketing Tool," cementing her position as a leading authority in packaging technology innovation. She regularly shares her expertise as a keynote speaker at major industry events and leads the annual Global Connected Packaging Summit, shaping the future of brand-consumer engagement.
Under Jenny's leadership, Appetite Creative has become synonymous with innovation in connected experiences, winning multiple industry awards and maintaining a remarkable 90% client retention rate. She pioneered the Global Connected Packaging Survey, providing crucial industry insights that guide brands in their digital transformation journeys.
A highly respected industry figure, Jenny serves as a judge for numerous prestigious awards including The Drum Awards, The Digital Impact Awards, and MarTech Breakthrough Awards. She frequently leads training sessions and speaks on topics ranging from connected packaging innovation to women in technology. She is also the founder of FemmeNiche, a professional women's network.
Her expertise spans connected packaging strategy, digital consumer engagement, first-party data collection, rich media advertising, and MarTech innovation. Jenny's vision drives Appetite Creative's mission of revolutionizing how brands connect with today's digital-first consumers.
Connected packaging strategy and implementation
Digital consumer engagement
Technology integration
First-party data solutions
Jenny remains at the forefront of connected packaging innovation, helping brands create meaningful connections with consumers in an increasingly digital world. 
