In a past life, I pioneered Influencer Marketing for the first ever influencer marketing agency, WHOSAY. There I piloted unique digital commerce initiatives that are now seen as mainstream. I shepherded the company through acquisition to Viacom then spent three years working towards the future of influence and commerce with my company HandsDown, the shopping app for friends to source, save, share and shop trusted product recommendations. Today, I own and run SALT+GROVE--a holistic wellness experience destination in Stowe, Vermont. I'm a passionate entrepreneur and product marketer, an adventurous spirit and as one of 7 kids, I see challenges as opportunities and thrive in organized chaos. I call Vermont and NYC home and spend spare time exploring the mountains, gardening, making art, playing with my son and supporting founders and businesses. In my consulting practice, here is how I work: ✨ Beacon of Growth: I work with the team to develop initiatives that focus on the entire customer experience, including strategies for brand positioning, content, community building, product innovation and product led growth initiatives all the way through to customer service. ✨ Catalyst for Innovation: I'm always looking to expand and improve my own understanding of industry and market trends. I stay up to date on the latest changes in platforms, language and terminology, community building and creators, to identify potential market opportunities early on. ✨ A+ Storyteller: I'm an expert level storyteller in video, messaging, spoken word, photography and overall visual representation. From graphic posts to A list talent-led creative, I thrive on developing and telling stories that provide value to audiences. ✨ Brand Manager: Brand is my true love. Nothing makes me happier than developing, managing and protecting a brand I'm passionate about. I enjoy creating, monitoring, optimizing perception and making sure all assets, channels and products ladder up. ✨ Capability Builder: I like to think that marketing touches every facet of a business. I can't help myself but demonstrate value and influence across a business from product development to lead gen to customer service to operations. ✨ Consumer Obsessed: I am an advocate for the consumer I serve, their interests and constantly learn from and collect data on customer needs and behaviors. Ultimately, strategy is always informed by the plethora of information we capture by being customer obsessed.