An inspiring and purpose-driven brand marketing executive passionate about devising high-impact brand strategies that shift hearts, minds, and culture. A forward-thinking strategist with a proven track record of architecting award-winning campaigns, enabling Fortune 500 companies to positively overcome brand challenges, amplify their mission, and reach key business milestones. Hallmarks include strong emotional intelligence and empathy, an enthusiasm for cultivating genuine relationships, and a commitment to coaching team members to reach their full potential. Over the past 13 years, I have: -Overseen the development of brand architectures for three billion-dollar companies -Spearheaded the launch of Kia Telluride “Great Unknowns” campaign, winning MediaPost Marketing Automotive Awards Integrated Campaign of the Year, and prompting Telluride’s first year sales to exceed projections by 167% -Led Pokémon’s 20th Anniversary and GO launch campaigns, which broke five Guinness World Records and won YouTube AdBlitz Award for Pokémon’s “Train On” Super Bowl campaign -Launched Square Enix’s Hitman, which included a celebrity-driven digital campaign and in-game level creation that became the most downloaded content in the video game franchise’s history -Shepherded US promotional rollout of Red Bull’s flavored drink line-up, exceeding sales projections by 10% -Headed development, production, and delivery of Coca-Cola and FIFA Happiness Flag digital partnership for the World Cup that doubled expected consumer participation projections EXPERTISE: Brand Marketing Strategic Brand Vision Creative Ideation Fortune 500 Brands Strategic Partnerships Advertising Campaigns Brand Integrations Sports, Media & Entertainment Business Development Team Mentorship Client Relationships Culture, Forecasting & Trends Purpose-Driven Marketing Brand Strategy Digital Engagement Product Presentation Marketing Strategy Marketing Planning Marketing Implementation Digital Marketing Consumer Servicing (formulation, deformulation, technical consulting and testing of consumer products) Event Execution Project Management (defining project priorities, scheduling project deadlines, and managing teams) Cross Brand & Cross-functional collaboration Business Oversight Career Development Internal Stakeholders Integration Shoots Proactive Pitches RFP Responses Streamlining Internal Processes Developing Team Resources Advocating for Ad Sales Solutions Integrated Marketing Contact Me: JayMattingly1@gmail.com