Company Info for dng.com | IcebreakerMembers
After 13 years in the advertising industry, Marcos Botelho has partnered with Tess Roy as founder of Duo Duo. A concept studio.
During his career as a copywriter and associate creative director for some of the biggest advertising agencies in the world, Marcos has led and crafted campaigns for clients like Honda, Kia Motors, IBM, General Motors, Coca-Cola, Nestle, Unilever (Dove), Allianz Insurance, Forbes, Citibank, Air France, KLM, Billboard Magazine, Kraft Foods, Kimberly Clark, Miller Genuine Draft, GSK, RadioShack, and others.
His concepts have been awarded 2x Gold and 2 x Bronze in the Cannes Lions Creativity Festival so far and many other accolades at D&AD, One Show, LIA and so on. In 2018 he was selected to represent the US as a Young Lion in Cannes, to compete in the Print category.
Marcos grew up in Germany and Brazil, lived in New York and is currently in LA. He is fluent in 4 languages and an average musician. Started as a drummer, then tried to learn almost every instrument on earth. Stuck with the easiest one to carry: a pen.
Also, Marcos questions everything. Including why people write about themselves in the 3rd person.” 
A lifetime of experience beyond the traditional ad agency creative director path has given me a unique perspective at the intersection of branding and advertising, influencer marketing, social media, earned media/PR, and content creation.
(I've been a hyphenate since before that was a thing.)
In the advertising and marketing world, I've spent years in leadership helping agencies, start-ups, PR firms and F500 marketers build brands, establish brand identities, create unified campaigns, solidify marketing positioning, and find their voices, by combining cultural and audience insight--and audience respect--with grounded strategic and creative thinking.
You can find my portfolio here: https://lgumbinner.dunked.com
Most recently, I created and launched Cetaphil’s first global branding campaign in their 75-year history; created the brand for the mission-based charity auction startup Boundless Giving from the ground up; and launched Village Medical with a cohesive campaign that helped surpass new patient goals by 27% and earned Best In Show in the Healthcare Marketing Impact Awards. I've propelled brands to so much success, that my clients cashed out, retired early, and now send me hello texts from exotic locations.
I love helping brands connect with people--especially women--and helping people connect with brands in ways that benefit them both equally.
I hate calling people "consumers."
As co-founder of the popular parenting lifestyle network Cool Mom Picks (sold in early 2024), I have been cited as an original influencer and thought leader by Nielsen, Forbes, The NY Times, LA Times, Washington Post, People, The Daily Beast, CNN. In 2021, The NY Times lauded my site for its "more journalistic" and trusted approach in a world of will-write-for-swag websites.
I also host the award-winning Spawned podcast, and author the best-selling Substack, I'm Walking Here, covering media, culture, politics and parenting.
I've been a frequent media personality and conference speaker, discussing marketing to women/mothers, parenting culture, social media, technology, and shopping. I've been a recurring TODAY Show guest, and appeared on Nightline, CNN, HLN, The Martha Stewart Show, Meredith Vieira, GMA Live, CBS The Early Show, and local network affiliates. I have bylines in Martha Stewart, Parents, BH&G, HuffPost and more.
Most of all, I do my best to live my values through all my work. That can be hard in marketing, but it's important to me.
Oh, and sometimes I sleep. An inspiring and purpose-driven brand marketing executive passionate about devising high-impact brand strategies that shift hearts, minds, and culture. A forward-thinking strategist with a proven track record of architecting award-winning campaigns, enabling Fortune 500 companies to positively overcome brand challenges, amplify their mission, and reach key business milestones. Hallmarks include strong emotional intelligence and empathy, an enthusiasm for cultivating genuine relationships, and a commitment to coaching team members to reach their full potential.
Over the past 13 years, I have:
-Overseen the development of brand architectures for three billion-dollar companies
-Spearheaded the launch of Kia Telluride “Great Unknowns” campaign, winning MediaPost Marketing Automotive Awards Integrated Campaign of the Year, and prompting Telluride’s first year sales to exceed projections by 167%
-Led Pokémon’s 20th Anniversary and GO launch campaigns, which broke five Guinness World Records and won YouTube AdBlitz Award for Pokémon’s “Train On” Super Bowl campaign
-Launched Square Enix’s Hitman, which included a celebrity-driven digital campaign and in-game level creation that became the most downloaded content in the video game franchise’s history
-Shepherded US promotional rollout of Red Bull’s flavored drink line-up, exceeding sales projections by 10%
-Headed development, production, and delivery of Coca-Cola and FIFA Happiness Flag digital partnership for the World Cup that doubled expected consumer participation projections
EXPERTISE:
Brand Marketing
Strategic Brand Vision
Creative Ideation
Fortune 500 Brands
Strategic Partnerships
Advertising Campaigns
Brand Integrations
Sports, Media & Entertainment
Business Development
Team Mentorship
Client Relationships
Culture, Forecasting & Trends
Purpose-Driven Marketing
Brand Strategy
Digital Engagement
Product Presentation
Marketing Strategy
Marketing Planning
Marketing Implementation
Digital Marketing
Consumer Servicing (formulation, deformulation, technical consulting and testing of consumer products)
Event Execution
Project Management (defining project priorities, scheduling project deadlines, and managing teams)
Cross Brand & Cross-functional collaboration
Business Oversight
Career Development
Internal Stakeholders
Integration Shoots
Proactive Pitches
RFP Responses
Streamlining Internal Processes
Developing Team Resources
Advocating for Ad Sales Solutions
Integrated Marketing
Contact Me: JayMattingly1@gmail.com Please write a message if sending a connection request. Thanks!
Josue De Paz is the CEO & and co-founder of First Tech Fund (FTF), a 501(c)3 nonprofit founded in 2020 that provides free technology and broadband access, mentorship, digital skills training, and insight into career pathways, while showing students the opportunities that exist and guiding them on how to attain them, equalizing the academic and professional playing fields for low-income students of color. Previously, he was a Community Partnerships Manager at Girls Who Code, where he was responsible for all partnerships, outreach, and strategy across a portfolio of 9 states in the south of the US. Josue has also worked in for-profit roles in financial services and advertising.
Outside of his role, he was a 2021 Coro Workforce Systems Leadership Fellow and a 2022 Council for Urban Professionals Fellow. Most recently, Josue was one of 12 changemakers selected globally for the 2022-23 Obama Foundation Scholars Program at Columbia University, a leadership development program where Scholars deepen their knowledge and skills and build new capacities and networks to accelerate their impact. Finally, Josue was recently selected as a 2023 Ricardo Salinas Scholar at the Aspen Institute. Josue has been recognized for his work in the nonprofit sector – being named an inaugural recipient of the 2023 Nonprofit Trailblazer award by NYN Media, being named as a 2022 Enduring Ideas recipient from Reinvention Lab at Teach for America, and being named as part of the 2021 30 Under 30 class by NextGen Collective by Hispanic Executive Magazine. First Tech Fund was selected as a 2021 recipient of the Make It Awards from the Knicks and Squarespace in support of local entrepreneurs and small businesses who embody the passion and drive of New York.
Originally from Cuernavaca, Morelos, Mexico, Josue immigrated to the United States at the age of 5 and grew up in Los Angeles, CA. He holds a B.S. in Political Science from Santa Clara University and is currently a DACA recipient living in Brooklyn with his wife and dog. 
