
A marketing leader and strategist with 20+ years across commercial, digital, and brand marketing. My professional experience in marketing, strategy & insights crosses traditional and non-traditional channels while at the same time allowing me to work on some of the biggest brands, and with some of the most incredibly talented people, in CPG. From launching and sustaining some of the largest brands and marketing campaigns in the spirits industry to leading award-winning programs at retail, I approach every new creative challenge with a focus on how to create impact with consumers wherever and whenever they're open to inspiration.
forrester.com
nlsn.co
proximospirits.com
diageo.com
tracylocke.com
United States
Vice President of Marketing - Premium Agave and RTD
Proximo Spirits
• www.linkedin.com/company/proximo-spirits
• Full-time
Aug 2025 - Present
Group Brand Director - Tequila
Proximo Spirits
• www.linkedin.com/company/proximo-spirits
• Full-time
Aug 2022 - Aug 2025
Brand Director, Crown Royal
Diageo
• www.linkedin.com/company/diageo
• Full-time
Jul 2020 - Aug 2022
New York City Metropolitan Area
Brand Director, Whiskey
Diageo
• www.linkedin.com/company/diageo
Oct 2017 - Jul 2020
Greater New York City Area
Sr. Director Customer Marketing, Reserve, Scotch and North American Whisky
Diageo
• www.linkedin.com/company/diageo
Dec 2015 - Oct 2017
Norwalk, CT
Director, Commercial Planning & Activation-Whisky
DIAGEO
• www.linkedin.com/company/diageo
Oct 2013 - Dec 2015
Norwalk, CT
Strategic Planning Director
Marketing Drive
Apr 2008 - Jun 2009