Tracy-Locke | AI-Powered Creative Brief Generator & Commerce Agency | Icebreaker

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Tracy-Locke | AI-Powered Creative Brief Generator & Commerce Agency | Icebreaker

Tracy-Locke | AI-Powered Creative Brief Generator & Commerce Agency

Tracy-Locke | AI-Powered Creative Brief Generator & Commerce Agency

AI-native commerce agency turning brand and retail challenges into strategic creative briefs, campaigns, and activation plans.

25 members

Contact info

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tracylocke.com

Members

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I am a Creative Director, Problem Solver, Designer, Illustrator, Creative Unicorn, curious like a cat, and always looking to create that thing that no one’s ever seen before. I have led and collaborated with internal and external teams to produce innovative products in ad tech, AI, machine learning, data collection, and developed engaging campaigns around them including, packaging, web, and strategic designed experiences for clients such as Meta, Reebok, Pepsi, and Salesforce. As Creative Director and Designer at SomeKidStudio, I provide a suite of marketing, creative production, thinking, and consultation services to businesses of all sizes. I also volunteer as a mentor at adplist.org, where I share my insights and expertise with aspiring and established marketers and creatives around the globe. Personally I am always eager to learn new skills, explore new ideas, and challenge myself to grow as a creator and a leader.

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Talent Acquisition Leader

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Founder at Dowa

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A fifteen-year ad-tech industry veteran with a focus on business development and managing strategic partnerships. Have successfully managed a $100M / year client portfolio Created and executed new business lines that have generated over $25M annually Hired, trained and coached highly effective teams from the ground up Experience at two successful startups, most recently at Datalogix, which was acquired by Oracle and became the foundation of the Oracle Data Cloud. #bigdata, #cdp, #dmp, #dsp, #ssp, #identity, #idresolution, #social, #publishers, #safehaven, data sharing, #cloud, #AWS, #Snowflake, #Adobe, #Oracle, #Liveramp, #programmatic, #ctv, #sales, #leadership, #salesmanagement.

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Sales Leader known for expanding markets and championing change in the media industry. Excellent communication, team building, and people skills. Expertise in fostering client relationships and leveraging internal and external systems and a proven track record in developing new revenue streams and growing market share. Consultative and collaborative sales and marketing professional with expertise in consumer insights, research and media data analytics. A creative strategic thinker with demonstrated ability in resolving client problems and delivering on client objectives. Results driven team builder with an outstanding coaching/mentoring record of fostering trust, resolving internal conflicts, leading high performance multi-dimensional teams and stimulating ongoing professional development. A confident executive who inspires a sales force in performing at highest potential in exceeding expectations and maximizing revenue through collaboration and effective two way communication between all levels of staff. Please contact me at Shorvath3@outlook.com or call at 214-924-1978 to discuss new opportunities.

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Equal parts logic and imagination

Isabelle Calderon

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Account Supervisor at McCann New York

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A marketing leader and strategist with 20+ years across commercial, digital, and brand marketing. My professional experience in marketing, strategy & insights crosses traditional and non-traditional channels while at the same time allowing me to work on some of the biggest brands, and with some of the most incredibly talented people, in CPG. From launching and sustaining some of the largest brands and marketing campaigns in the spirits industry to leading award-winning programs at retail, I approach every new creative challenge with a focus on how to create impact with consumers wherever and whenever they're open to inspiration.

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Art Direction & Adjunct Professor

Melissa Wasserman

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B2B & CONSUMER MARKETING | BRANDED CONTENT DEVELOPMENT | GO-TO-MARKET LEADERSHIP Highly creative, innovative marketing leader with a history of elevating brands and growing revenue in media, entertainment, lifestyle, and technology companies. Expert at building go-to-market strategies by leveraging creative thinking, imaginative problem-solving, and creating unique business opportunities. Skilled communicator and relationship builder, with a talent for developing high-performance teams, creating bridges of collaboration across diverse functions, and cultivating strong internal and external partnerships aligned with robust business objectives. Trusted business partner adept at working closely with C-level executives to overcome challenges, evangelize successes and strategize paths to growth.