
Freelance Strategy Director | Brand Consultant | Pop Culture Enthusiast
As a Strategy Director, I lead the development and execution of integrated and impactful campaigns for clients across diverse industries and markets. With over 10 years of experience in strategic planning and creative problem-solving, I have a proven track record of delivering insights-driven and culturally-relevant solutions that drive business growth and brand loyalty. I have worked across a variety of verticals such as CPG, Hospitality/Travel, QSR, and Auto to name a few. My core competencies include channel-agnostic strategy, consumer research, segmentation, analytics, and creative direction. I am proficient in tools such as Google Analytics, Microsoft Suite, Simmons/MRI, Primary Research Methodology, and I speak fluent Spanish and conversational French. I am passionate about understanding human behavior and exploring new cultures and perspectives. I believe that brand strategy should be the glue that binds communication efforts regardless of where the consumer experience is taking place.
gsdm.com
mckinney.com
publicisna.com
mullenlowe.com
deutsch.com
omnihotels.com
Austin, Texas, United States
Freelance Strategy Director
Freelance
Mar 2024 - Present
Strategy Director
MullenLowe U.S.
• www.linkedin.com/company/mullenlowe-us
• Full-time
May 2022 - Mar 2024
Strategy Director
GALLEGOS United
• www.linkedin.com/company/grupo-gallegos
• Full-time
Mar 2020 - May 2022
New York, New York, United States
Associate Strategy Director
Deutsch LA
• www.linkedin.com/company/deutsch
May 2017 - Sep 2019
Greater Los Angeles Area
Senior Strategist
GALLEGOS United
• www.linkedin.com/company/grupo-gallegos
Oct 2014 - May 2017
Greater Los Angeles Area
Senior Strategist
Publicis
• www.linkedin.com/company/publicis
May 2013 - Oct 2014
New York, New York