Freelance Strategy Director | Brand Consultant | Pop Culture Enthusiast

As a Strategy Director, I lead the development and execution of integrated and impactful campaigns for clients across diverse industries and markets. With over 10 years of experience in strategic planning and creative problem-solving, I have a proven track record of delivering insights-driven and culturally-relevant solutions that drive business growth and brand loyalty. I have worked across a variety of verticals such as CPG, Hospitality/Travel, QSR, and Auto to name a few. My core competencies include channel-agnostic strategy, consumer research, segmentation, analytics, and creative direction. I am proficient in tools such as Google Analytics, Microsoft Suite, Simmons/MRI, Primary Research Methodology, and I speak fluent Spanish and conversational French. I am passionate about understanding human behavior and exploring new cultures and perspectives. I believe that brand strategy should be the glue that binds communication efforts regardless of where the consumer experience is taking place.