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Home | Deutsch | Icebreaker

Home | Deutsch

Home | Deutsch

Deutsch is a data-inspired, culturally shaped creative studio.

45 members

Contact info

Link

deutsch.com

Members

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I make ads and run but rarely at the same time.

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Hey hey! I’m Lauren. And I love a good conversation. The kinds that help craft stories, grow creative teams, understand cultural truths, and solve strategic problems. The ones that stay with you long after they’re done. Working as a creative director, art director, and all-around tinkerer, I enjoy the intersection of solving real business problems and crafting creative. I’ve been lucky to work on campaigns with some incredible global brands: Apple, Volkswagen, Airbnb, Meta, Whole Foods, Target, and a local favorite of mine, Jimmy Johns (to name a few). Finding the right strategic opportunity for a brand to enter the conversation and thrive, is where I thrive too. I enjoy people. Learning from them and collaborating with them. Helping foster their strengths. All with the goal of making a difference for the brand. It's nice to meet you!

Christopher Paprocki

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Designer and Creative Director with 15+ years of experience crafting, leading, and organizing a diverse range of projects with cross-disciplinary teams, both globally and locally.

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Depth Psychotherapist | Author | PhD Student | Writing a book called Trouble

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I'm a story-driven creative with an extensive history in building and spearheading departments, nurturing talent, and delivering brand stories with memorable experiences. I consider myself a creative and business blend and I'm a believer in the power of strong storytelling, clean design, and efficient workflows. 15+ years in broadcast and post-production spanning television, film, and advertising. Visual storyteller who has creatively lead departments and teams across several disciplines: motion design, editorial, and VFX. Brands and networks include Volkswagen, Taco Bell, Fiji Water, Pandora, Sprint, 7-Eleven, Nintendo, Wonderful Pistachios, NBC, ABC, USA Networks, Conde Nast, and more. Co-founder and former CCO of a VFX company that grew ten-fold of which I sold. Former Motion Design Director and Creative Director for Deutsch LA/Steelhead, a premier ad agency in LA; editor of award-winning documentaries that have gone to prestigious festivals and aired on HBO; member of the TV Academy of Arts and Sciences for my work as a VFX supervisor; and writer of screenplays, pilots, and short stories. Currently, I’m the Director of Content for The Wonderful Company. I'm a creative director, director, and editor; I also produce, find crews, and manage teams of editors as needed. I built out their in-house production and post-production department to service all of the Wonderful global brands, initiating a new post workflow and pipeline to scale up our capabilities. I've directed and edited social campaigns and short-form documentaries for Wonderful Pistachios, Justin Wines, Halos Oranges, Fiji Water, Pom Wonderful, and The Wonderful Company’s philanthropic initiative.

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SVP Executive Creative Director @ INNOCEAN | Creative Direction, Copywriting

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The last time Maude brushed her hair was around 1998. She was 13, and when she announced her decision at the Christmas dinner table, her grandmother told her, “Good luck amounting to anything.” And with that mixed blessing, Maude embarked on what can, on reflection, only be called a very odd and lucky life.

Ivan Perez-Armendariz

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Digital Transformation Leader Ivan bridges marketing and technology to build digital platforms that drive business growth. He develops audience-led ecosystem strategies, maps consumer journeys, and identifies innovation opportunities that enhance engagement, optimize operations, and build brand loyalty. As Chief Digital Officer at Deutsch, Ivan leads 50+ professionals creating digital experiences for major brands. His team's redesign of the Taco Bell ordering app and loyalty program made it the top-rated QSR app in the App Store. Ivan has integrated generative AI solutions with Keurig Dr Pepper and PetSmart, positioning Deutsch among Fast Company's Most Innovative Companies. He was named AdAge's Creative Technologist of the Year in 2024. Previously Global Chief Digital Officer at CP+B, Ivan joined when they acquired his agency in 2008. His team developed Domino's emoji ordering, which won a Titanium Grand Prix, and digital platforms that transformed the customer journey and set new industry standards. Ivan champions diverse, high-performing teams as executive sponsor of Deutsch LA's LatinX ERG group. A Stanford Computer Engineering graduate, he combines strategic vision with technical expertise to transform service delivery and create differentiating customer experiences.

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Copywriter. Creative Circus alum. Stickler for the Rule of Three.

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Head of Brand and Growth