Building brands at the intersection of AI, culture and creativity | Google Labs

Brand and business leader building at the intersection of technology, culture, and human creativity. I've spent the last 9+ years at Google translating complex innovation into compelling narratives that drive business outcomes. At Google Labs, I led brand strategy, operations and P&L management for a portfolio of programs spanning Lab Sessions, social, website, events and experiences and GTM for experiment launches. I led the Lab Sessions program, a documentary series co-creating with artists and notables like Cleo Abram, Shankar Mahadevan and Jacob Collier that positioned AI as a creative amplifier. I grew a global community from 0 to 205k+ and led brand activations like "Reflection Point" at Rockefeller Center that engaged millions—all generating insights and brand awareness that shaped development for AI products and research in generative music, visuals and NotebookLM. I thrive in leading 0-to-1 programs where brand strategy meets product innovation—building and leading functional, multidisciplinary teams, making resource allocation and investment decisions, navigating complex dynamics across AI research, product, and marketing organizations, and creating work that balances ambition with execution. Before Labs, I led strategy and commercialization for a number of Area 120's creator economy products, driving user research, competitive strategy and end-to-end GTM. Earlier, I built strategic partnerships that delivered $200M+ in revenue growth, led global GTM for YouTube's creative experimentation initiatives, and created a women's leadership program serving 20k women across 20+ offices, earning a Gold Award. MBA from NYU Stern, where I specialized in brand strategy, leadership and change management, served as Teaching Fellow for Scott Galloway's Brand Strategy course.