
I’m a Growth and Marketing leader who helps companies meaningfully connect people to products at scale. Over the past 15+ years, I’ve led product marketing, GTM strategy, acquisition, lifecycle marketing, and enterprise engagement across startups and Fortune 250 enterprises, consistently delivering double-digit growth, owning and scaling high 8- to 9-figure P&Ls, and building platform-scale engagement for millions of customers. At Groupon, OpenTable, and Invoice2go, I scaled platforms globally — from #1 App Store rankings to 200M+ annual seated diners. My work spanned product launches, positioning, messaging & packaging, customer acquisition, lifecycle, and experimentation (A/B testing, measurement) - driving millions of new users while improving retention and LTV. At Guardian Direct, I incubated a D2C business from scratch into a category-defining venture, building CAC/LTV frameworks, leading product launches, and in-housing Google & Meta Ads growth strategy. Today, as Head of Enterprise Engagement at Guardian Life, I lead digital adoption and engagement strategy across millions of customers, creating GTM playbooks and AI-driven personalization that shape enterprise growth priorities. I have operated as Head of Marketing, COO, CMO, and VP-level leader, building and leading teams of 50+ across marketing, product, analytics, partnerships, and design. My passion is bridging startup agility with enterprise scale — shaping products through insights, positioning them with clarity, and scaling them through disciplined growth architecture. In addition to my operating roles, I serve as a Limited Partner at Stage 2 Capital, a venture capital firm focused on early-stage B2B software startups, where I support portfolio founders with go-to-market, product marketing, and growth strategy coaching. Specialties: Product Marketing, Go-To-Market (GTM), Positioning & Messaging, Launch Strategy, Growth & Acquisition Marketing, CAC/LTV Optimization, Lifecycle/CRM, Digital Adoption, AI Marketing & Personalization, Customer Engagement, SaaS & D2C Growth.
stifel.com
sendme.com
guardianlife.com
mckinsey.com
2go.com
opentable.com
greenhouse.io
New York City Metropolitan Area
Head of Enterprise Engagement
Guardian Life
• www.linkedin.com/company/the-guardian-life-insurance-company-of-america_164085
• Full-time
Dec 2023 - Present
New York, United States
Chief Operating Officer, Guardian Direct (Direct-to-Consumer Business of Guardian Life)
Guardian Life
• www.linkedin.com/company/the-guardian-life-insurance-company-of-america_164085
• Full-time
Apr 2020 - Dec 2023
New York, United States
Principal
Boston Consulting Group (BCG)
• www.linkedin.com/company/boston-consulting-group
• Full-time
May 2018 - Apr 2020
New York, United States
Summer MBA Associate
McKinsey & Company
• www.linkedin.com/company/mckinsey
• Full-time
Jun 2017 - Aug 2017
New York City
Vice President, Performance Marketing & User Acquisition | Acquired by Bill.com
Invoice2go
• www.linkedin.com/company/invoice2go
• Full-time
Sep 2014 - Sep 2016
Redwood City, CA
bcg.com