Company Info for 2go.com | IcebreakerRedirecting...
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I’m a Growth and Marketing leader who helps companies meaningfully connect people to products at scale. Over the past 15+ years, I’ve led product marketing, GTM strategy, acquisition, lifecycle marketing, and enterprise engagement across startups and Fortune 250 enterprises, consistently delivering double-digit growth, owning and scaling high 8- to 9-figure P&Ls, and building platform-scale engagement for millions of customers.
At Groupon, OpenTable, and Invoice2go, I scaled platforms globally — from #1 App Store rankings to 200M+ annual seated diners. My work spanned product launches, positioning, messaging & packaging, customer acquisition, lifecycle, and experimentation (A/B testing, measurement) - driving millions of new users while improving retention and LTV. At Guardian Direct, I incubated a D2C business from scratch into a category-defining venture, building CAC/LTV frameworks, leading product launches, and in-housing Google & Meta Ads growth strategy.
Today, as Head of Enterprise Engagement at Guardian Life, I lead digital adoption and engagement strategy across millions of customers, creating GTM playbooks and AI-driven personalization that shape enterprise growth priorities. I have operated as Head of Marketing, COO, CMO, and VP-level leader, building and leading teams of 50+ across marketing, product, analytics, partnerships, and design. My passion is bridging startup agility with enterprise scale — shaping products through insights, positioning them with clarity, and scaling them through disciplined growth architecture.
In addition to my operating roles, I serve as a Limited Partner at Stage 2 Capital, a venture capital firm focused on early-stage B2B software startups, where I support portfolio founders with go-to-market, product marketing, and growth strategy coaching.
Specialties: Product Marketing, Go-To-Market (GTM), Positioning & Messaging, Launch Strategy, Growth & Acquisition Marketing, CAC/LTV Optimization, Lifecycle/CRM, Digital Adoption, AI Marketing & Personalization, Customer Engagement, SaaS & D2C Growth. 
