I’m an entrepreneur with 15+ years of experience in consumer packaged goods (CPG), building and scaling brands that drive wellness, sustainability, and innovation. As CEO & Co-Founder of Plant People, I lead a wellness brand offering practitioner-grade supplements made from organic, functional mushrooms, adaptogens, and vitamins. Plant People is B-Corp / Climate Neutral Certified. Previously, I co-founded RISE Brewing Co., helping grow it into a nationally recognized nitro cold brew coffee brand with a loyal customer base. Before that, I founded CROSBY, a branding and business strategy firm specializing in design, website development, presentation storytelling, and video. Earlier in my career, I was on the founding team and COO of ALOHA, a venture-backed e-commerce and digital content lifestyle brand. I also led operations at Gilt Groupe, launching new verticals (Home, Food & Wine, etc.) and driving international expansion. I’ve spoken at Harvard Business School, Brown University’s Nelson Center for Entrepreneurship, NYU, and Columbia University, sharing insights on brand building, leadership, and innovation. My mission: Build and grow brands that create meaningful impact—for people and the planet.