Brilliant Bicycles | 299 followers on LinkedIn. Brilliant Bicycles is a direct-to-consumer bicycle company designed and built for the everyday rider. We sell beautiful, simple, and affordable bicycles delivered right to your door. While we've spent a tremendous amount of time making a beautiful bicycle that is a joy to ride, we've spent even more time thinking about how to make the experience of buying and owning a bicycle as easy as riding the bike itself.