
For close to 15 years, I have been applying behavioral science research and methodologies to solve hard problems in the technology world. I am the founder and CEO of Persona, The Talent Company. We are the world's leading provider of elite non-technical talent. I am also a senior advisor at Edelman, a global communications firm, where I provide behavioral science insights and guidance to clients across various industries and sectors. My passion is to create products and services that empower people to achieve their goals and improve their lives. I have co-founded and led several successful startups, such as Kite.io, a mobile search company that was acquired by Quixey, and Dopamine, the first tech-focused applied behavioral science firm. I have also served as the global head of behavioral science at Walmart, where I co-founded and built the Walmart Behavioral Science Team. Additionally, I am the creator of Behavioral Strategy, an interdisciplinary approach to ensuring that behavioral research is incorporated into new products and initiatives from the strategic planning phase. The goal of Behavioral Strategy is to achieve Behavior Market Fit.
bit.ly
edelman.com
irrationallabs.com
joinhandshake.com
getdopamine.com
thielfoundation.org
stanford.edu
Nashville, Tennessee, United States
Founder, CEO
Persona
• www.linkedin.com/company/personatalent
Jun 2019 - Present
Senior Advisor
Edelman
• www.linkedin.com/company/edelman
Sep 2019 - Present
Behavioral Strategist
Jason Hreha
• www.linkedin.com/company/jason-hreha
Jan 2016 - Present
Behavioral Science and Behavior Design
Dopamine, LLC
• www.linkedin.com/company/dopamine-llc
Jan 2011 - Dec 2021
San Francisco Bay Area
Global Head of Behavioral Science
Walmart
• www.linkedin.com/company/walmart
Oct 2016 - Jun 2019
San Francisco Bay Area
Columnist
Inc. Magazine
• www.linkedin.com/company/incmagazine
Sep 2016 - Sep 2017
Vice President of Product
Handshake - Stryder Corp.
• www.linkedin.com/company/team-handshake
Aug 2015 - Feb 2016
San Francisco Bay Area
inc.com
500.co