
I partner with tech and Web3 companies to evolve their marketing organizations—shaping strategy, building teams, and driving results that align with both today’s business goals and tomorrow’s growth ambitions. Depending on the need, I go deep into brand to refine product and market positioning, or focus on growth—crafting and executing multichannel strategies that unlock acquisition, launch new markets, and scale revenue. I operate comfortably across both strategic and execution layers, adapting fast and delivering impact from day one. From launching Amazon in Mexico and scaling Uber across LATAM, to driving GTM, brand, and growth at Web3 leaders like Rarible, Zignaly, and Molecule, I’ve led transformation in organizations—from startups to global enterprises. What I bring: ★ Strategic Planning & GTM Execution ★ Product & Brand Positioning ★ Multichannel Growth & Acquisition ★ Sales Enablement & Demand Gen ★ Team Design & Cross-Functional Leadership I’ve built and led global teams of up to 130 people from scratch, managed $250M+ in marketing budgets, and delivered consistent business outcomes in complex, high-growth environments. I move fast, align quickly, and focus relentlessly on creating marketing engines that drive real business performance.
rarible.com
grupopacha.com
uber.com
amazon.com
21buttons.com
americanexpress.com
Greater Barcelona Metropolitan Area
Chief Growth & Marketing Officer / Web3
Factor44
• www.linkedin.com/company/factorforfour
Jan 2022 - Present
Remote
Chief Marketing Officer
Pacha Group
• www.linkedin.com/company/pacha-group
Jan 2020 - Dec 2021
Spain
Chief Growth Officer
21 Buttons
• www.linkedin.com/company/21-buttons
Nov 2018 - Dec 2019
Spain
Director, Head of Marketing Latam (Eats & Rides)
Uber
• www.linkedin.com/company/uber-com
Aug 2016 - Jan 2019
Mexico City
Head of Marketing Mexico
Amazon
• www.linkedin.com/company/amazon
Jan 2015 - Aug 2016
Mexico
Sr Marketing Director
American Express
• www.linkedin.com/company/american-express
Mar 2011 - Dec 2014
Mexico