
I work at the intersection of creativity, systems, and storytelling—building brands and studios that help ideas grow into meaningful, resonant businesses. I’ve spent my career shaping brands and building creative cultures that help ideas grow into movements. Whether embedded in-house or operating independently, I work with teams to develop stories, systems, and experiences that resonate—across identity, voice, environment, and digital touchpoints. At the core of my approach is a belief in world-building. With a foundation in architecture, I bring a 360° perspective to brand—thinking spatially, narratively, and structurally to help companies create not just a look or a logo, but an ecosystem. This has been especially valuable for a new generation of businesses that require agility, clarity, and deep cultural relevance to succeed. I’ve led creative organizations across industries—from hospitality to emerging tech—and supported early-stage founders in translating abstract vision into brand expression that drives traction, funding, and belief.
woodsbagot.com
cca.edu
whalargroup.com
sdisf.com
neuehouse.com
era-co.com
New York, New York, United States
Executive Vice President, Brand
Whalar Group
• www.linkedin.com/company/whalar-group
• Full-time
Oct 2024 - Present
New York, New York, United States
Founder, CEO
COMMONSCALE
• www.linkedin.com/company/commonscale
• Full-time
Jan 2020 - Present
New York, New York, United States
VP, Brand & Creative
NeueHouse
• www.linkedin.com/company/neuehouse
• Full-time
Jul 2023 - Oct 2024
Brand Creative Director
CultureWorks Group
• www.linkedin.com/company/cultureworks-group
• Full-time
Apr 2022 - Oct 2024
New York, New York, United States
Head of Brand Environments
ERA-co
• www.linkedin.com/company/era-co
• Full-time
Sep 2019 - Apr 2022
Greater New York City Area
Global Leader - Brand Studio
Woods Bagot
• www.linkedin.com/company/woods-bagot
Sep 2015 - Sep 2019
Greater New York City Area