Company Info for woodsbagot.com | IcebreakerMembers
I work at the intersection of creativity, systems, and storytelling—building brands and studios that help ideas grow into meaningful, resonant businesses.
I’ve spent my career shaping brands and building creative cultures that help ideas grow into movements. Whether embedded in-house or operating independently, I work with teams to develop stories, systems, and experiences that resonate—across identity, voice, environment, and digital touchpoints.
At the core of my approach is a belief in world-building. With a foundation in architecture, I bring a 360° perspective to brand—thinking spatially, narratively, and structurally to help companies create not just a look or a logo, but an ecosystem. This has been especially valuable for a new generation of businesses that require agility, clarity, and deep cultural relevance to succeed.
I’ve led creative organizations across industries—from hospitality to emerging tech—and supported early-stage founders in translating abstract vision into brand expression that drives traction, funding, and belief. 
💓 I’m a passionate UX writer and content designer who supports cross-functional product teams to achieve design goals through the lens of language. By providing guidance and context with clear, consistent words, my work helps people understand the value of products and how to use them.
🧠 I believe that by bringing my product partners along in my process that we can collaboratively deliver exceptional user experiences—this includes everything from mission and vision statements to naming to microcopy. I love to build enthusiasm around an initiative and imbue creativity in my team’s shared approach by prioritizing empathy for our users, challenging my colleagues to substantiate their ideas, and leading group work sessions.
✍️ While I love to create inspiring, "big picture" ideas, I'm also rigorous when it comes to writing and craft. In the past, I've lent my detail-oriented eye to reviewing and defining terms to optimize translations for mobile experiences, conducting competitive audits to determine product strategy, and leading content critique sessions to improve craft across a content design team.
🖼️ My specialty is writing for 0:1 products. I love to devour ideas quickly, design new journeys for users, and communicate how a company's brand fits into a cultural narrative. I communicate this to stakeholders by creating a documented vision of how content can support a product paired with a description of how to execute it while ensuring it's always tied to business goals and metrics. 
Robert Cervellione is an Senior product manager at Nvidia currently working on the Omniverse Platform. He is a Registered Architect and specializes in computational design, advanced fabrication, and interoperability workflows within the AEC realm. Prior to Nvidia he has worked on significant large-scale architecture projects around the globe. His work focuses on the intersection of design and technology, exploring advanced workflows across the AEC space. Additionally, he is an Adjunct Assistant Professor at Pratt Institute, Graduate Architecture, and Urban Design Department, teaching various seminars in computational design, BIM, additive construction processes, advanced fabrication, and other research-related agendas. 
