
With 20+ years of experience as a Head of Marketing at renowned companies, I help businesses build successful brands through humanizing their brand, cultivating lasting relationships, and crafting tailored 360-degree strategies. I work closely with my clients to define KPIs that align with their business objectives and help drive growth for B2B, B2C, B2B2C: - Brand strategy, GTM and integrated communication - Digital marketing and platforms (content, media strategy, social, SAC 2.0) - Experiential marketing (Events and Promotions), sponsorships and strategic business partnerships. - Growth strategies - Trade marketing Successful in working cross-functional teams, innovative thinking, entrepreneur spirit, analytical and strong leadership skills with team building spirit. Creative, hands-on, results oriented. Relationship management, high ability to negotiate and influence stakeholders. Fluent in English.
São Paulo, Brazil
Fundadora
Artesania Marketing l CMOaaS
• www.linkedin.com/company/artesaniamarketing
• Full-time
Jan 2023 - Present
Coordenadora e Professora do Curso de Marketing para o Mercado Financeiro
ESPM Escola Superior de Propaganda e Marketing
• www.linkedin.com/school/escola-superior-de-propaganda-e-marketing
Apr 2023 - Present
Mentoring and Coaching
Self-employed
Jan 2018 - Present
Head of Marketing l Wholesale Bank (Corporate and Private Customers) and XP Empresas (SMB´s)
XP Inc.
• www.linkedin.com/company/xpinc
• Full-time
Jan 2021 - Jan 2023
Head of Marketing and Product - BMW Motorrad
BMW Group
• www.linkedin.com/company/bmw-group
Jul 2018 - Dec 2020
Founder
Artesania Marketing
Mar 2005 - May 2011