Company Info for bmwgroup.com | IcebreakerMembers
My message to the next generation of leaders: „Be brave, it‘s worth it“ lead to the title of my new book
„Mutig Karriere wagen“. (Campus)
Stepping up courageously out of your comfort zone, using all the tools available in the Corporate World - you can do it too! It has always been my passion to cross boundaries, remove silo thinking, connecting politics, science, corporations and the society around them for a joint purpose.
I have always enjoyed working abroad, learning about other cultures, growing as a person in intercultural projects.
More details about leading change as former Volkswagen board member are found in my book
„New Guidelines for Volkswagen“ / „Neue Leitplanken“
https://ch-goetz-verlag.de/vw-buch-2021/
I always view change as an opportunity not a threat. Leading transformation means to me to support others seeing these opportunities as well - and then going forward together.
My actions are rooted in my values, using my skills in enterprise risk management, strategy, regulatory requirements, compliance management, project management, organisational development and internal audit, including automotive and financial services processes.
First supervisory board mandate in 2011. Now in multiple board engaged.
With 20 years of experience driving growth in sales, marketing, and business development, I have led high-impact initiatives in leadership roles such as Vice General Manager, Marketing & Sales Manager, and Product Manager. My expertise spans B2C and B2B markets, covering FMCG, independent aftermarket, car importers, special OEM industries, and retail—navigating dynamic and competitive landscapes with strategic precision.
I have successfully built and scaled new businesses, launched global brands, and developed high-performing sales strategies that not only drive revenue but also enhance customer engagement and brand loyalty. A results-driven and relationship-focused leader, I excel in complex sales funnel environments, consistently delivering measurable business impact at the executive level.
Passionate about digital transformation, I have spearheaded the shift from traditional wholesale models to direct-to-consumer strategies, implementing fully digital customer journeys. My ability to integrate sales, marketing, and e-commerce solutions has modernized business operations and unlocked new growth opportunities. As an intrapreneur, I have fostered cross-functional collaboration across product, finance, IT, and marketing, ensuring the seamless fusion of digital and physical sales channels.
With a deep understanding of connected technologies, IoT, and data-driven strategies, I have redefined customer engagement, setting new industry standards for digital innovation and sustainable business models. My leadership has not only driven market expansion but also transformed how businesses connect with their customers in an evolving digital-first world. 
