
Marketing Director | Brand & Growth Leader
A business designer by heart, a marketer by training, Franziska is a people-first marketing professional with 15+ years of experience across consumer-facing and technology brands leading teams of 20+ people and managing marketing budgets of more than €10 million. She creates transformational growth by uncovering hidden customer insights to position products effectively and build resonant brand communications. With a strong curiosity for emerging technologies and their impact on society, she has shaped marketing strategies and built brands at both category-defining startups and global tech players. From building the future of the decentralized web with Polkadot, to redefining team collaboration at Slack, and shaping how people explore the world at GetYourGuide, her work bridges innovation, impact, and customer connection. Franziska is well-versed in developing go-to-market strategies, building and leading high-performing teams, and crafting stories that connect. She also mentors early-stage tech founders through Techstars and coaches young professionals seeking personal and professional growth. She holds an International MBA from IE Business School (#8 in the Financial Times Global MBA ranking), has lived in 8 countries, and speaks 5 languages. Specialties: Business & Commercial Strategy | Marketing Strategy & Growth Planning | Brand Development & Management | Team Leadership & Management | Senior Stakeholder Management | Market Research & Consumer Insight | Strategic Partnership Developement | Customer Developement | Creative Development & Production | Venture Capital | Design Sprints
slack.com
reckitt.com
loreal.com
unilever.com
beiersdorf.com
universalmusic.com
crouzet.com
Berlin Metropolitan Area
Brand Market Lead Germany
GetYourGuide
• www.linkedin.com/company/getyourguide-ag
Jun 2025 - Present
Mentor
Techstars
• www.linkedin.com/company/techstars
Feb 2020 - Present
Head of Marketing, Central Europe
Slack
• www.linkedin.com/company/tiny-spec-inc
Sep 2023 - Jan 2025
Berlin, Germany
Director of Marketing
Phi Labs Global (we're hiring!)
• www.linkedin.com/company/phi-labs-global
Feb 2023 - Apr 2023
Director of Marketing
Parity Technologies
• www.linkedin.com/company/paritytech
Sep 2020 - Dec 2022
Berlin, Germany
CMO
polypoly GmbH
• www.linkedin.com/company/polypoly-polyverse
Jun 2019 - Aug 2020
Berlin Area, Germany
Program Director
Techstars
• www.linkedin.com/company/techstars
Nov 2018 - Jun 2019
Berlin Area, Germany
Marketing & Growth Consultant | Business Designer | Innovation Facilitator
Freelance
Jan 2015 - Jun 2016
Berlin Area, Germany
Intern
Creative Information Agency C.I.A.
Jul 2002 - Sep 2002
New York City, USA
techstars.com
un.org
philabs.xyz
parity.io
getyourguide.careers
polypoly.com
prosiebensat1.com