Marketing Director | Brand & Growth Leader

A business designer by heart, a marketer by training, Franziska is a people-first marketing professional with 15+ years of experience across consumer-facing and technology brands leading teams of 20+ people and managing marketing budgets of more than €10 million. She creates transformational growth by uncovering hidden customer insights to position products effectively and build resonant brand communications. With a strong curiosity for emerging technologies and their impact on society, she has shaped marketing strategies and built brands at both category-defining startups and global tech players. From building the future of the decentralized web with Polkadot, to redefining team collaboration at Slack, and shaping how people explore the world at GetYourGuide, her work bridges innovation, impact, and customer connection. Franziska is well-versed in developing go-to-market strategies, building and leading high-performing teams, and crafting stories that connect. She also mentors early-stage tech founders through Techstars and coaches young professionals seeking personal and professional growth. She holds an International MBA from IE Business School (#8 in the Financial Times Global MBA ranking), has lived in 8 countries, and speaks 5 languages. Specialties: Business & Commercial Strategy | Marketing Strategy & Growth Planning | Brand Development & Management | Team Leadership & Management | Senior Stakeholder Management | Market Research & Consumer Insight | Strategic Partnership Developement | Customer Developement | Creative Development & Production | Venture Capital | Design Sprints