As an Engineering Manager with over 10 years of experience, I specialize in driving global e-commerce transformations, scalable design systems, and multi-regional A/B testing programs that deliver measurable impact. I have a proven track record of leading cross-functional teams, mentoring diverse talent, and implementing cutting-edge technologies to align technical efforts with business goals. At ASICS Digital, I have spearheaded initiatives such as a Salesforce Commerce Cloud to Next.js migration, the creation of a robust design system, and the implementation of a generative AI chatbot to improve customer engagement. These efforts have resulted in enhanced user experiences, increased operational efficiency, and scalable solutions for millions of users across 19 countries. Beyond my professional work, I co-founded two startups—Routary and ParcelRobin—where I leveraged my expertise to build innovative applications, optimize marketing strategies, and achieve significant growth in user acquisition and revenue. My technical skills include React, Next.js, Node.js, and expertise in deploying applications using platforms like Vercel, Cloudflare, and AWS. With a passion for problem-solving and collaboration, I strive to make a lasting impact on both user experiences and team growth. Let’s connect to explore opportunities or share insights into engineering leadership, e-commerce, or startup growth.