I'm a digital marketer with 10+ years of experience in B2B and SaaS. Throughout the course of my career, I've developed multi-channel marketing strategies; written hundreds of thousands of words across websites, emails, blogs, and social media (to name a few); and owned the brand voice, positioning, and messaging to support the full funnel. I've led cross-functional teams for brand workshops, positioning summits, and website strategy and re-development. Managing teams and projects is kind of my thing. In my spare time, I'm an avid home baker. What I learn in my endeavours in the kitchen is transferable to marketing. Baking is a blend of art and science—you need to follow the science if you want the intended outcome. But you can experiment, take chances, and understand the risks along the way. It's a lot like marketing. I like to take big chances and push the limits while using data to guide those decisions.