Company Info for conferenceboard.ca | IcebreakerMembers
I'm a digital marketer with 10+ years of experience in B2B and SaaS. Throughout the course of my career, I've developed multi-channel marketing strategies; written hundreds of thousands of words across websites, emails, blogs, and social media (to name a few); and owned the brand voice, positioning, and messaging to support the full funnel.
I've led cross-functional teams for brand workshops, positioning summits, and website strategy and re-development. Managing teams and projects is kind of my thing.
In my spare time, I'm an avid home baker. What I learn in my endeavours in the kitchen is transferable to marketing. Baking is a blend of art and science—you need to follow the science if you want the intended outcome. But you can experiment, take chances, and understand the risks along the way. It's a lot like marketing. I like to take big chances and push the limits while using data to guide those decisions. 
Global talent executive, coach and consultant with a passion for accelerating organizational capacity.
- Senior international HR Executive
- Private VC/PE & Public experience
- Repeat top employer winner
- Experienced IPO & M&A leadership
- HR stand-up, scale-up, cost optimization & workforce transformation change leadership success
- Hyper growth success from 180 to 1500 global employees & $40M to $450M in revenue in 24 months
- Founder of FarsideHR Consulting, specializing in bespoke talent program development, coaching & fractional embedded HR executive services
- Founder of Squadley, SaaS integrated OKR & management feedback platform
- Speaker, coach & advisory board member
HR Functional Excellence
- Differentiating vision, mission, values and the talent value proposition while clearly defining the give/get relationship
- Designing world class recruiting experiences that achieve high rates of bias-free true-positive selection decisions
- Creating cultures of achievement, OKR alignment, maximizing talent density and accelerating individual & distributed team performance
- Rewarding excellence through the right mix of market calibrated rewards and recognition practices
- Continuous improvement and up-leveling of the leadership team through long term partnership, data, feedback, coaching and cultivation
- CEO partnership, Board governance & relations, risk management, workforce & infrastructure planning and alignment of company priorities 
