Leading Fashion Business Strategy / Zara.com / Product & Buying / Omnichannel

Seasoned professional with 17 years of international experience in the fashion and retail, banking and professional services industries. Dynamic, passionate and strategic leader with strong analytical and problem-solving skills. Currently leading the online commercial strategy for Zara Woman’s most relevant category, in a role that combines product, image, and digital vision — a challenging and rewarding position that drives continuous professional growth and responsibility. In charge of the Global Ecommerce, Digital Marketing & CRM team for both CH Carolina Herrera and Purificación García brands for the previous 3 years. Leading this amazing team of 15 was an enriching professional challenge, which has also provided great accomplishments: increasing sales and channels, opening new online markets and optimizing processes on our journey to fully integrated omnichannel. Prior to this, Elvira was living in Shanghai for two years, where she was working as International Head of China at Stradivarius (one of the retail chains of Inditex). She came back to Spain to launch a new entrepreneurial and sustainable project, which was a great adventure of self-knowledge and new professional skills. Formerly Senior Buyer during four years for Inditex, leading several categories in terms of buying and analytical strategy. Earlier in her career, she also worked at Banco Santander in the Risk Division at the corporate headquarters in Madrid and at Ernst & Young’s audit practice in Madrid. Elvira received a Fashion Business Management Master from Istituto Europeo di Design (IED). She also holds a double degree in Law and in Business Administration and Management from Comillas Pontifical University (ICADE, E-3 Program) of Madrid. Likewise, Elvira has various postgraduate studies at IESE and Harvard Business School about Boards of Directors and Leadership. Specialties: Retail Buying, Ecommerce, Omnichannel, Digital Marketing, CRM, Apparel & Fashion, Product Development, Stock Management, Trend Analysis, Sales Forecast and Analysis, International Business, Merchandising, Fashion Consulting, Financial Analysis and Reporting, Accounting, Finance, Team Building, Boards of Directors, C-level positions. Full professional proficiency of Spanish and English, Mittelstuffe level of German (Goethe-Zertifikat B2) and beginner Chinese student.