New Market Development isn’t about winning a deal, it’s about earning an unfair share of your market. I help operators in regulated finance do exactly that. My work lives where product, partnerships, and finance meet: turn the first credible win into a repeatable motion, then scale it with partners. Playbook (simple, not easy) Wedge → Lighthouse → Playbook → Scale. Find the controllable use case, win a flagship customer, codify the steps, then hand Sales a motion they can forecast. E3 for Ecosystems. Explore the landscape (startups, VCs, platforms). Engage through partnerships, venture-clienting, and POCs to pilots. Execute with Build–Buy–Partner decisions, JBPs/MDF, and real attribution. Where I point this New Verticals • New Geographies • New ICPs (banks, fintech infra, marketplaces, SIs) Receipts Deployed/advised on nine-figure corporate venture bets and turned them into commercial outcomes. Led early BD/Sales for fintech infrastructure to land first customers and references. Advised startup teams across AI, data, and financial infrastructure, from narrative → GTM → first customers. Domain strengths CFO Stack • Working Capital & Trade Finance • Payments & Issuing • Real-time money rails • Partnerships, BD & GTM • AI for Fintech & Banks If you’re trying to go from first deal to scalable revenue—especially in regulated markets—happy to share my battle tested playbooks and frameworks.