With over 15 years of Experience in Design & Design Strategy, I am a hands-on Design leader passionate about solving user problems and driving business success. I currently lead the Supply Chain Design Team for Pharma and Diagnostics vertical at India's biggest healthcare company Pharmeasy. My role has encompassed a wide range of responsibilities, from conceptualisation and design strategy to project execution and delivery. Despite lacking formal design education, my self-taught journey has equipped me with a deep understanding of design principles and methodologies. Through my experience working on diverse projects across various industries, I have developed a versatile skill set that enables me to adapt to different design challenges and deliver innovative solutions. I have managed teams and worked on domains ranging from E-commerce, Travel, Media, Finance and Healthcare. I also stay abreast of the latest design trends and technologies and leverage my expertise in Figma to create exceptional user experiences. Career Highlights: - Transformed the legacy Thyrocare Diagnostics B2B/B2C supply chain systems enhancing usability, customer satisfaction and better adoption and increased revenues through a comprehensive revamp of Thyrocase Franchise systems, Phlebotomist's app, Customer support panel & Lab operation systems. - Led high-impact design initiatives of Pharmeasy Medicine B2C/B2B Supply chain systems by building from grounds up resulting in Higher efficiency, Lower Costs, Better Margins and Overall sanity of data for products like Procurement, Logistics, Warehouse Management, Finance, Seller & Vendor Portal. - Led the redesign of product Acqura (recruitment solution) which helps companies hire top candidates without human bias thus reducing cost and effort of recruiters. - Led the guest side experience of entire website / M-site for Stayzilla, India's largest homestay network, leading to better engagement and trust - Led the Cart, Checkout experience for m-site and app for Flipkart, thus driving more conversions.