Named one of the "Power Players" in Collegiate Athletics by the Sports Business Journal, Dan is an industry expert and lead negotiator for his clients on third-party multimedia rights deals, conference-wide media deals and department wide apparel/outfitting agreements. Dan is the founder of LEONA that has become the leading unbiased resource in college athletics for revenue generation analysis and negotiation consulting helping over 100+ conference and universities secure over a billion dollars in deals since being founded in 2016.