I am a results-driven Sales & Marketing Operations and Analytics leader with deep expertise in optimizing revenue strategies, leveraging data-driven insights, and streamlining sales and marketing operations. With extensive experience in Sales and Marketing Technology, Business Intelligence, Lead and Demand Generation, and Campaign Optimization, I specialize in harnessing technology, automation, and analytics to drive efficiency, enhance customer engagement, and accelerate growth in SaaS environments. With a strong background in CRM governance & optimization, business intelligence, and multi-channel marketing execution, I bridge the gap between sales, marketing, and revenue operations. By integrating cutting-edge technology, AI-enhanced automation, and data-driven decision-making, I guide organizations in scaling performance, enhancing pipeline management, and optimizing their sales and marketing processes. Key Expertise: ✔ Sales & Marketing Operations | Lead-to-Order Optimization | Sales & Marketing Funnel Management ✔ CRM & Technology Strategy | Salesforce | Marketo | Eloqua | Databricks | Power BI | Tableau | Bizible ✔ Process Automation & Data Governance | Improving Workflow Efficiency & Data Accuracy ✔ Business Intelligence & Performance Analytics | KPI Monitoring | Revenue Attribution | Forecasting ✔ Revenue Growth & Market Expansion | Lead Generation | Multi-Channel GTM Strategy | Demand Gen ✔ Cross-Functional Leadership | Aligning Sales & Marketing Teams | Driving Business Transformation My Impact at a Glance: • $137M pipeline growth & $45M in revenue generated through custom designed data-driven marketing strategies. • 45% increase in lead conversion & 88% influence on pipeline revenue by optimizing lead to order process and sales funnel automation. • 400+ KPI & OKR metrics developed to drive marketing and sales performance, aligning data with C-Suite decision-making. • $100K+ in operational cost savings by optimizing CRM workflows, marketing attribution, sales automation, and implementing AI. • 30% increase in marketing ROI by implementing and integrating advanced MarTech and CRM solutions. • 95%+ improvement in data accuracy through CRM governance, data integration, and process automation.