
I specialize in transforming e-commerce brands into global success stories by combining data-driven strategies with customer-obsessed approaches. While most marketers chase trends or obsess over competitors, I’ve built my career by doing the opposite: putting customers at the center of every decision. At Catalyst Case, I used a deep understanding of our customers' needs to lower costs by 42.6% while maintaining revenue, achieving a 10x ROAS. By co-creating with customers, leveraging their feedback, and aligning strategies with their behaviors, I’ve consistently driven scalable growth for global DTC brands. Let’s connect if you share my belief that customer obsession is the ultimate growth strategy for DTC brands.
lazada.com
catalystlifestyle.com
ubx.ph
happyfresh.com
gopaktor.com
guavapass.com
carousell.com
Metro Manila, National Capital Region, Philippines
Founding Contributor & Ecosystem Lead
OpenVerse
• www.linkedin.com/company/joinopenverse
May 2022 - Present
Co-Founder & City Leader (Manila Chapter)
Founders Running Club
• www.linkedin.com/company/foundersrc
Jan 2025 - Present
Marketing & Community Director
Green Collective
• www.linkedin.com/company/joingreenorg
Sep 2022 - Mar 2024
Hong Kong SAR
Web3 Community Consultant
UBX
• www.linkedin.com/company/ubx-philippines
May 2022 - Aug 2022
Chief Marketing Officer
Catalyst®
• www.linkedin.com/company/catalystcase
Mar 2021 - May 2022
Hong Kong SAR
Founder
Space Belly
• www.linkedin.com/company/spacebelly
Nov 2018 - Dec 2020
Southeast Asia
User Acquisition Consultant
GuavaPass
• www.linkedin.com/company/guavapass
Jun 2015 - Aug 2015
Singapore