Consumer Insights & Market Intelligence | Category Management Expertise | Marketing & Brand Strategy | Turning Human + Machine Intelligence Into Growth | Driving Revenue & Retention Through Evidence-Based Decision Making

I’m a Consumer Insights & Market Intelligence leader who helps organizations make smarter, faster decisions across Marketing, Brand Strategy, Innovation, Product, Category, and Commercial Planning. For 15+ years, I’ve built modern insights ecosystems that integrate qualitative research, quantitative analytics, predictive modeling, syndicated data, and AI-enabled intelligence—giving Marketing and Category teams a single source of truth they can rely on for brand positioning, campaign strategy, optimized assortments and product development. My work guides: -Brand strategy & positioning -Campaign development & messaging -Innovation pipelines & product strategy -Portfolio and commercialization strategy -Category & customer strategy -Trend forecasting and foresight I’m known for translating complex consumer behavior and market signals into clear, actionable strategies that inspire confidence at the C-suite level. My leadership accelerates insight-to-action, strengthens loyalty, and shapes investment decisions across Marketing, Brand, Digital, Merchandising, Product and Finance. What I bring to a team: -Turnkey insights frameworks that accelerate decision-making -Loyalty & retention strategies that increase customer lifetime value -Data storytelling that aligns executives and drives adoption -Operational excellence across marketing ops and program execution -A builder mindset: systems, processes, and teams that scale I am currently pursuing roles in Consumer Insights, Strategy, Category Management, or Marketing where I can help organizations unlock customer-driven growth.