Ecosystem Architect | Founder | CEO | Cultural Infrastructure & Creator Economy

Founder | Ecosystem Architect | Cultural Infrastructure & Creator Economy I am the founder of We Are Shorty, a cultural strategy and infrastructure consultancy designing the systems that allow creators, platforms, and brands to scale culture as a durable economic force. My work sits at the intersection of culture, technology, and capital. I architect the infrastructure, network logic, and incentive models that transform platforms into category-defining ecosystems and enable creators to own, participate in, and compound value over time. With nearly two decades of experience across advertising, music, and emerging technology, I specialize in long-horizon strategy: building trust-based systems, future-proof digital architectures, and cultural rails that outlast trends. I focus less on campaigns and more on the underlying structures that make sustainable growth, engagement, and participation possible. I work as a tokenomics and ecosystem generalist across real-world assets in sports, culture, and art, designing new models of ownership, value exchange, and community participation. My core focus is elevating cultural capital into a first-class economic input and ensuring creators are structurally empowered, not merely monetized. My approach is grounded in the belief that technologies like blockchain are not products, but infrastructure. When designed correctly, they reshape storytelling, fan participation, governance, and economic alignment across entire networks. I help organizations move beyond transactional marketing into durable creator-led economies and long-term cultural relevance. Previously, I served as an Executive Producer at integrated creative agencies, leading high-profile global brand campaigns. My background in music includes work as a music supervisor, award-winning journalist, and editor, shaping sound, narrative, and content strategies at the intersection of media and technology. At We Are Shorty, we design the digital rails that position culture as a bankable asset class, integrate real-world assets into digital platforms, and create new pathways for creators to thrive with equity, agency, and longevity. I build systems meant to endure.