Sr. Marketing Sourcing Manager at Danone I Ex-Disney

I leverage my decade long experience in marketing, sourcing, and analytics to develop and execute effective marketing sourcing strategies that support a company's growth. I collaborate with cross-functional teams and agency partners to deliver integrated marketing programs across various channels, including digital, TV, and e-commerce. I have a strong background in growth marketing, amplitude analytics, and online customer acquisition, which enables me to optimize the performance and ROI of our marketing campaigns and initiatives. I also apply my skills in customer segmentation, lifetime value, and database marketing to enhance our customer engagement and retention. I am passionate about creating value for our customers, stakeholders, and communities through innovative and responsible marketing sourcing practices.