Copy Lead

I'm a copywriter and content strategist with 15 years of writing experience for innovative brands with a strong digital presence and fresh brand voice. From a billboard to an email to the in-app content, I write it all, and will make sure each touchpoint between a brand and its audience inspires, educates, and entertains. Whether it's working with product, design, or growth teams, I can advocate for stategic, human-centric copy that undeniably breathes life into the experience. Specialties include: • Integrated campaigns, product marketing, editorial planning, ghostwriting, editing • UX writing, content strategy, microcopy, information architecture, style guide development • Agency and in-house experience with creative teams ranging from 4 to 30 people • Training and mentoring junior writers and leading internal writers community events • Knowledge of HTML, SEO, Wordpress, Google Analytics, Adobe Suite, Final Cut Pro, and your favorite social media platform I am known for my strong creative point of view, self-motivation, and “scrappy” attitude. Working as a partner with Marketing and Product teams, I see each project from all angles in order to produce strategic creative solutions that drive results. For example, I wrote Eat24’s humorous and beloved Friday Coupons, filled with digital “treats”, which has maintained an impressive 20% open rate (and 5% click-rate) over the years. I also worked on a weather-triggered campaign at Grubhub starting from its conception, and helped develop a strategy, brief, and creative timeline. Thus far, the campaign has provided major insights on takeout order behavior and is expected to generate an extra $1,940 in daily revenue. I’m excited to work with mission-driven brands that value traditional marketing and data-driven strategy, while having the gumption to explore innovative and original ways of reaching audiences through digital, social, and experiential work. www.beebexia.com