Idea Couture Inc. | 19,748 followers on LinkedIn. Idea Couture Inc. is the world's premier strategic innovation and experience design firm with eight offices around the world. The company brings together interdisciplinary thinkers to help clients to rethink, reimagine and reset. IC engages in innovation programs (from research and ideation to opportunity mapping and prototyping) to radically challenge the status quo and create new business, product and service ideas that link to economic value creation.