Bay Backner is a web3 producer and creator of collective virtual experiences. She is Head Producer & Curator at Decentraland, the virtual social world, and is currently producing Decentraland Art Week for September 2025. Bay is also the founder of MESHfair, the virtual art fair for 3D, metaverse and VR, and co-founder of Vueltta, an international XR art collective. She is Assistant Professor of Emerging Technologies for the MA program in Global Entertainment and Music Business at Berklee Valencia. Bay’s work has been seen in Vanity Fair, Architectural Digest, Dazed, WIRED, Vogue, and Grazia magazines, and featured by Metaverse Art Week, Metaverse Fashion Week, NFT Show Europe, ETH Barcelona and The Financial Times Digital Asset Summit. Bay regularly speaks on virtual experience, metaverse and spatial internet. She holds a degree in Physics from Oxford University.