Senior Vice President, Marketing
Mack Avenue Music Group
• www.linkedin.com/company/mack-avenue-records-ii-l.l.c.
May 2019 - Present
Los Angeles, California
President – Lead Consultant – Marketing Executive
Fanatical Marketing
• www.linkedin.com/company/fanatical-marketing
Apr 2015 - Present
Los Angeles, CA
Senior Vice President, Direct-to-Consumer Sales & Digital Marketing
Universal Music Group
• www.linkedin.com/company/universalmusicgroup
Apr 2012 - Apr 2015
Santa Monica, CA
President – Marketing Executive
Fanatical Marketing
• www.linkedin.com/company/fanatical-marketing
Jan 2002 - Dec 2012
Greater New York City Area
General Manager – Vice President – Director
Earlier Career
Jan 1995 - Dec 2002
Greater New York City Area

The entertainment industry is like few others: not only do we make media that speaks to people on an individual level, smart executives know that true success lies in the blending of solid business strategy, technology, creativity, and compelling content. Throughout my 15+ years, I have discovered new revenue streams, led innovative digital marketing strategies, and leveraged existing assets into new products and services for a hungry audience. As a senior marketing executive, I consistently tackle challenging projects and deliver tangible, double-and triple-digit growth. I am not intimidated by turn-around situations, whether it is for an underperforming department or a troublesome product or service that fails to meet the user’s expectation. However, where I truly shine is in recognizing potential, developing that seed, and bringing together all the details to make a profitable venture, product, or strategic partnership. As an entrepreneur, I believe in taking ownership for every aspect of my business. My clients appreciate this too, with many of them signing on for multi-year contracts based on my proven results. I am an ultimate team player and motivational leader, equally comfortable in a large organization or lean, nimble operation. TOP TALENTS: Marketing strategy development Strategic partnerships and joint ventures Market research and analysis All forms of the entertainment industry: music, film, television, DSP Social media marketing and audience generation Ecommerce and digital marketing Product management and development Proven team leadership based on communication, mentorship, and talent acquisition
mackavenue.com
universalmusic.com
United States