Mack Avenue Music Group | IcebreakerMack Avenue Music Group
The road to great music!
Members
The entertainment industry is like few others: not only do we make media that speaks to people on an individual level, smart executives know that true success lies in the blending of solid business strategy, technology, creativity, and compelling content. Throughout my 15+ years, I have discovered new revenue streams, led innovative digital marketing strategies, and leveraged existing assets into new products and services for a hungry audience.
As a senior marketing executive, I consistently tackle challenging projects and deliver tangible, double-and triple-digit growth. I am not intimidated by turn-around situations, whether it is for an underperforming department or a troublesome product or service that fails to meet the user’s expectation. However, where I truly shine is in recognizing potential, developing that seed, and bringing together all the details to make a profitable venture, product, or strategic partnership.
As an entrepreneur, I believe in taking ownership for every aspect of my business. My clients appreciate this too, with many of them signing on for multi-year contracts based on my proven results. I am an ultimate team player and motivational leader, equally comfortable in a large organization or lean, nimble operation.
TOP TALENTS:
Marketing strategy development
Strategic partnerships and joint ventures
Market research and analysis
All forms of the entertainment industry: music, film, television, DSP
Social media marketing and audience generation
Ecommerce and digital marketing
Product management and development
Proven team leadership based on communication, mentorship, and talent acquisition
